In-App advertising : Banner advertisements is based on revenue earned from the ad network depending on Cost per Click(CPC) or Cost per Mille (CPM)

In-Game product or brand placement : Revenue can be earned directly by promoting brands by placing their advertisements / branding directly in the UI / game play environment.

Incentive based advertisement : Allow the player to earn virtual currency, game play requisites or access to the game by watching advertisements.

Purchase / pay per download : Upfront charge for download and access to the game. This is the most straightforward system and works well for niche, in demand games and apps.

Freemium / upgrade model : Free to download and use a limited part /tries of the game. Player is charged for full access and unlocks all features, characters, levels etc. This is probably the most sensible model for new games or get traction with new users.

In-app purchase : Gamers pay to unlock virtual objects or virtual currency. This model works for complex / popular games in which the gamer would need to purchase some virtual objects to progress (faster) in the game.

Subscription model :  This could be an monthly or annual subscription for access to a package that could be virtual objects, extended access to the game or a combination of these. This generally works well for device/ platform based access.

Online gaming industry has started to increasingly deriving revenues through ‘Paid by Ecosystem’ and ‘Paid by Online Gamers’.

Most developers are still dependent on the advertisers and publishers for monetization. Today, online gaming industry has started to adapt to the market and is increasingly deriving revenues through ‘In-app advertisement’ and ‘Incentive based advertisement

As the market grows in terms of volume and usage over the next five years, it is expected to move to a ‘Freemium’ model to recognize a better balance of revenue realization from the ‘Ecosystem’ and ‘Online gamer(s)’. ‘Freemium upgrades’ and ‘In-app purchases’ are expected to see an improved growth in future.

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In the future, India is expected to move towards value driven consumption and comprehensive local content development. The industry is expected to gain momentum and reach a market value of 1 billion USD with 310 million online gamer(s) by 2021. This 28% CAGR growth will be driven by

• Rising Disposable Income
• Youthful demographics
• Affordable new Technologies
• Localized content
• Internet Penetration
• Smartphone Penetration
• Ability for masses to make Digital Payment
• Growing local Developer ecosystem

The key driver of market volume was proliferation of low cost smartphones amongst urban and rural population. 75 percent of the market is dominated by entry-level or sub-INR 10,000 smartphones.

As compared to 31 per cent today, the internet penetration is expected to reach 53 per cent of population by 2021. The smartphone users, projected to be 470 million by 2021, are expected to enable this rise in internet penetration. The availability of affordable smartphones is expected to prompt a shift from the current feature phone users to smartphones.

The surge in volumes of mobile internet users is likely to be complemented by a five times rise in data consumption and 1.6 times increase in disposable income of our country. Hence, the market is expected to be enhanced with young population, high internet volumes, engaged online users and improved paying propensity by 2021.

With background of such developments, the industry is expected to gain momentum and reach a market value of USD one billion and 310 million online gamer(s) by 2021. This growth is expected to be further supported by the comprehensive rise in digital payment user base, launch of new technologies at affordable rates, increase in local developer base and focus on development of content with local themes, Indian languages and global standards.

If the game bug has bitten you and you are wondering whether it is the right time to start your first game, we feel this is as good as it gets. While there will be many opportunities opening up in the future, the proverbial saying that the early bird catches the worm always holds true.

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Since a lot of the content and apps available are free to a large extent, getting users to pay for apps is getting increasingly difficult. It is fairly common knowledge that many apps depend primarily on ad revenue as their primary source of income. With these significant numbers, building an app based on ad revenue is feasible and possibly the way forward.

While there are several ad networks available today, choosing the right is key to getting the most out of your app eyeballs. There are 2 key factors that decide on the revenue that your app is going to pull in.

1. eCPM or the rate per thousand impressions that the ad network offers
2. The fill rate – the rate at which the network returns or displays an ad when it is supposed to.

eCPM – explained :

eCPM stands for  “Effective Cost per Mille.” Mille in Latin means 1,000. eCPM in mobile advertising terms translates to the advertising revenue generated per 1,000 impressions.

Impression as defined by Google is the count of each time an individual ad is displayed in an app.

eCPM = Total Earnings / Total Impressions x 1,000

Assuming that your app has registered 150,000 impressions, and this has earned you $300 in ad revenue, then applying the formula, you would get an eCPM of $2. Now this is important as this is the basis for calculating and forecasting ad revenues as well as deciding which ad network to choose.

It is a good idea to use ad mediating service like Admob that allows you to plug in different ad networks into your app. This would allow you to compare different ad networks and decide which one giving you the best return.

Fill Rate – explained:

The next important concept that needs to be understood is the fill rate. This is also an important factor that determines your ad revenues. Simply put, this is the rate at which the network is returning ads for each request that your app sends to it. One might assume that every request should return an ad. But this is not always the case. To elaborate further, the app developer decides on certain criteria of age, category, geographical market etc that the app is listed under. On the other hand the advertisers can also set preferences as to which markets, categories, age and other demographics against which the ad is shown. So while the network might have enough advertisers, it might not always have enough to show for a particular profile of app and user. In which case the fill rate might not always be 100%. We have also seen that in some markets and apps that fill rate could go down to as low as 25%.

There are several ad networks in the market today  including Admob, UnityAds, Chartboost, Inmobi, Revmob, Heyzap, Applovin, iAD to name a few.

It’s always good to do some research of your own across a few credible sites to assess what their eCPM and fill rates are.

A mediation network helps to compare different networks and then focus on what works for you. This is an ongoing exercise and you would need to recalibrate /shuffle your network/s from time to get the best returns.

The post How to calculate Mobile Ad Revenue appeared first on Radikal Labs: Latest News on Web, Mobile App & Game Development Services.

If you have an idea for a brilliant app then you must also have know about the fiercely competitive mobile app stores. If you are experienced in app development and have all the resources and monetary back up to hire a vendor you may create and publish your brainchild. But what will be your next step? Where will your creativity reach? There are hundreds of mobile apps launched each day and chances of your stunner getting lost in the crowd are way too high. Success is measured only in terms of ROI (return on investment). Without commercial success and popularity there remains no pint in pursuing app development. Even if you are successful with 5 apps you get to reach 2% of the world’s mobile crowd.

According to Gartner by 2018 the world will experience 0.01% commercial success of mobile apps. This is a worrying percentage to be considered by developers, agencies and app stores around the world. You need to build an app that stands the test of cruel times.

Tips to learn, earn and become a successful app maker:

1. Know your audience – In the past couple of years numerous start-ups have failed to come up with standard business statistics for themselves. The reason for failure of newcomers has been identified as minimum knowledge of the target audience. More than 14% of start-ups have failed as they did not know their target. There are two steps to identify your exact audience. First step is to do a general research on the age group and their behaviour that is will your app be suitable for a certain age group and their acceptance ratio? Your second step will be to perform a comprehensive marketing research. This will make you aware of your niche audience. You can choose to float an advertising campaign or create a website for promoting your product. You can also come up with an explainer video giving details on what your product is. The next line of action will be to estimate customer lifetime value. You need to know what your customers expect from your product. A routine survey is necessary. You can also choose to take public opinion polls and interviews of a wide variety of users. Behavioural targeting will let you have details of detailed buyer personas. If you are promoting a music app you must target people who are musicians or who visit music related blogs and websites. If you are all set to launch an animation sketching app then you must pull users who are students and individuals passing out of art colleges and animation enthusiasts.
2. Ensure excellent Performance – Poor performance in apps is the reason why 90% of mobile users abandon apps sooner than they download them on their devices. Your app must seamlessly work on the operating systems (according to the OS they have been specially been designed for) free of glitches like bugs and slow loading. Cross platform apps developed on Javascript, HTML5 and CSS face maximum challenges. If you publish a standard iOS or an Android app make sure it is tested well by your hired team and run extensively on multiple devices before making it public. After an app has been launched you must constantly introduce updates and include software improvement. User interfaces and user experiences are co-dependent factors. Most users are known to have increase expectations from apps after a couple of months. This expectation must be utilised to your maximum benefit. An app having sooth and easy performance will go on to have tremendous success and bring you the desired ROI in terms of reach, popularity and profit margins. (Read Also: 5 Simple Ways to Retain App Users And Increase Mobile App Engagement)
3. Stay focused on your app’s basic functionalities – Your app must serve a purpose. It can be anything starting from finding the nearest cab in the locality, getting the latest news updates or providing some great fashion tips. An app is expected to solve a real-life problem. Users consider apps as a support system for some kind of a daily life problem. Once you have achieved the focal point of your app’s feature/features you are ready to reap rewards. Attaining success is not a day’s goal. It takes persistent efforts in building future for apps. We can take the example of Uber which started off as a simple app which was downloaded by users who had to contact the owner of the app top get access codes for their cab rides. But with time it became a multi-million dollar company that currently can channelize its business in various sectors. So the point to consider is improving your app’s/apps’ functionalities. A simple app can go on to have complex success routes. Having a clear picture of your app’s functionality is important in deciding its fate.
4. Marketing rules the world – Every industry holds marketing as the key component of branding. Without promotion there would not be any downloads possible. A Smartphone user reportedly uses 26 apps per month. Social media activity is done maximum through mobile devices. App marketing is essential as most users download apps from the Playstore and the App Store. In order to put your app on the top ranks you must perform app store Optimization with metadata and reviews. App’s success is not achieved overnight. A lot of time, resources, planning and energies need to be spent to attain marketing and promotional success.
5. Reach out with your idea – By starting a website you can engage users and impart knowledge about your apps. An effective MVP (market viable product) need to be created to ascertain a pleasurable UI, usability, value and feasibility for an app. An MVP brings out the reasons why people will use your app, how they will use it and the way you can deliver their needs. If you want to raise funds for your product you can look for your MVP to help you a lot.
6. Choose the Right Platform – Before choosing to build an app for all operating systems you must focus on one particular platform to make it run best on it. When you find success with one platform you can continue finding successful launches on other OS. You need to find the current popularity of operating system in various parts of the world. This will let you have a target audience. Android is reportedly more popular in Chinese, US, German and UK markets. Apple is known to have lesser shares in the marketplace but pulls 75% more revenue than the Playstore. Android users prefer free apps whereas Apple users are open to purchase additional features and paid updates. Android app developers work on higher hourly rates than iOS app developers. Both Apple and Google have different set of app development and publishing guidelines. There is a huge difference of hourly rates and app development costs between iOS and Android apps.

Ultimately what does it take to create a good mobile app? There are numerous things like bright ideas, excellent app performances, right set of users, appropriate platform, intelligent marketing and focus on basic functionalities. Development processes meet success when app reviews, user retention and download rates are heightened.

Read also: How to Strategize Well For App Pre-Launch?

The post What Does it Take To Create A Good Mobile App? appeared first on Radikal Labs: Latest News on Web, Mobile App & Game Development Services.

The All Important Race for Ranks

Ratings are important. They determine a brand value (apparently ratings make or break a brand’s repute). Although the real picture might be very different but in the present age of presence, reach and promotion, there is but not other option to create a brand value (even though this might mean a pumped up marketing race!).

App ratings are serious issues as reaching out is important. With more than 2 million apps floating across the major app stores, getting discovered is important. Apps having higher ratings come higher in search results. If you have an app that has more reviews and high ratings than a competitor then you can consider yourself in a winning position.

The race for ranks never stops. There are several users who do not quite understand review metrics and the importance of ratings. App store monetization is a process that involves actions taken to improve the visibility of an app.

According to the ‘State of Mobile App Engagement: 2016 Benchmark Report’ the important areas to be considered by app developing companies and mobile app publishers are:

1. Average app interaction and engagement rates
2. What apps should expect from survey response rate
3. Average in-app survey response rate
4. The distribution of star ratings in the app stores
5. Key metrics around app categories
6. The total number of in-app messages sent and received by consumers
7. Average volume of app store ratings and reviews

The free mobile app engagement guide is widely available.

Rewards for Reviewers

Nothing comes free today. This goes for reviews too. While interacting on the social media platforms we might have often come across the trend that a ‘post/video/audio, etc’ might have been viewed by numerous users but not shared or liked. The sole reason behind this is the fact that no one wants to act without a motive/benefit/aim, etc. In order to generate reviews you can offer your reviewers certain rewards, or special offers, etc.

The foundation of reviews stands on true reviews delivered at the right time and at the right place. You must ask for reviews/ratings when you sense the right moment. This gives an opportunity for your customers to express their opinion on using your app.

Providing a channel to people who want to talk about your product is a little scary as there will be more honest opinions than fake ones. But this is what you need as you want to communicate with people and reach out. Prompting people to place their ratings and reviews will require you to open up forums for wide end communications. People wish to talk to you and by obliging you can have a positive response in the marketplace.

Valuing your customer will give a highly rated app as more number of customer voices will drive your acquisition rate. A recent research suggests how 77% of consumers tend to read reviews before tapping on free download and 80% of users will read at least one review before opting for a paid app download. Negative reviews are likely to be put in by 73% of users.

Responding to user reviews will benefit you in the long run. Explanations for your app functions will catch the general sentiment of the customers. The goal is to stop negative comments before they get displayed on the app stores. Gauging your customer’s sentiment will also instigate you to build better functionalities and add more features in the future.

In order to drive your reputation management you must constantly out in efforts for generating mobile app’s ratings and reviews.  You can read up volumes of available texts on app store optimization (ASO) to learn how an app gets featured and how to generate good number of positive reviews. But all we can say here is that no matter how good you build your apps they need to have several reviews on Google Play Store and App Store.

Read Also: How to Make Money from Free Apps?

The post Why Your App Needs A Good App Store Rating? appeared first on Radikal Labs: Latest News on Web, Mobile App & Game Development Services.

Most Common Actions

1. Monetization strategies need to be made successful. They are an essential part of an app’s life.
2. Market research is important. Missed out opportunities on monetization must be identified.
3. A large and active user base is needed to increase chances of revenue growth. It takes persistent efforts to grow a large user base.
4. Subscriptions for added features and paid content must be set for a certain span of time.
5. “Freemium” apps being free to download must be included to engage users in paid access to additional features.
6. User impressions are increased with the help of In-app advertising. Increased clicks and taps from users bring churn more revenues in the long run.
7. An app offers paid and optional features through In-app purchases.

Know your Users and your App Market

Do extensive research on apps present on the app stores. Carrying out researches on your competitors is also an important task in hand. You need to gauge the existing practices for monetizing competitor apps. It is an uphill task to jot down the exact number of competitor practices as there are several covert marketing tactics maintained by agencies.

There are numerous ways app content is framed. Identifying ways of content placement is important to truly understand ad impressions or optional transactions. You can gain an upper hand and include actions that might have been missed by your competitor.

Understanding your users is as important as identifying your competitor’s strategies and actions. The main motive of developing an app is to chalk out an essential mobile monetization strategy. You need to know why users (a limited number of them) will tap top pay for added features in your app. Your app needs to attract large number of users. That should be your initial motivation. Learn about user tendencies and perform extensive research on demographics.

You need to sort out your app features before putting in-app purchases. There must be a fine balance between what users are paying and what added features they receive post payment. Avoid being too shrewd in your offerings. Users must see earnestness in your offerings or else decreased desirability factor in your app will drive away your users (as they will fail to see no value in using your mobile app).

App Monetization

Free apps have the advantage of experiencing several monetization options. Revenues get generated with the help of In-app purchases and in-app advertising. Users are not forced to purchase full versions of the app. You need to understand the pulse of your users in order to launch your monetization plan (suitable for your app).

In-App Purchases

If you can rightly utilize ‘in-app purchase’ in your app then you can surely turn your free app into a good revenue churning tool. The free version can offer additional, optional and paid features which can be bought by users. In-app purchases are most commonly used in gaming apps as users are instigated to reach new levels and get new features and game gears. The most common example is Candy Crush Saga where users are asked to buy extra lives to continue playing smoothly. Users also make repeat purchases as the tools, features and lives are required throughout the games. Consumable items are repeatedly required for purchasing.

Mobile apps like Apple Music, Calcbot and 1Password allow users to continue using the purchased items unlike consumable items which does not remain after one point of time and need repurchasing.

Free apps offering certain special features that are paid components are considered “freemium.” Free apps with lesser features can be included in a freemium model. Users can also try certain features (after purchasing) and choose to convert to previous versions. However, this is an area that is being worked on as developers around the world are making arrangements. Currently there are no true trials in the app stores for this ‘convert’ option.

Android and iOS apps offer auto-renewable subscriptions to users opting for in-app purchases. Apps having ongoing costs attached to them are usually opted for renewing subscriptions. FamilySignal is a good example for this recurring subscription option.

Read Also: Top 10 Platforms for Building High Quality Apps

In-App Advertising

In-app advertising is important for bringing growth in your app business. This is used to monetize mobile traffic and sort out the ROI of your app. Marketers are able to target the right audience at the right time with the help of in-app advertising. Advertisements start paying off when click-through and user impressions start to work. Visual ads in the form of videos, etc work better.

There are several ad networks for mobile devices that offer a wide range of advertising models. Google’s AdMob and Millennial Media are good in-app ad platforms used by organizations around the world. Data collected marketers on the basis of demographics, local events and certain location based real-time information is analyzed, matched and utilized in creating dynamic in-app advertising. Gauging user behaviour is important in presenting customized information for mobile audiences.

Sponsorships

Sponsorship model is regarded as a good revenue model in the app monetization world. Until recently it was not held in high regard but with tremendous shifts in industries and customer retention procedures, sponsorship has reached a high spot. Considerable money is earned when people and brands sponsor your apps.

Your work will include creating an app that targets a niche audience. Your next job is to find an organization or a brand that would benefit from your app as they have a similar target audience.

Sponsorship agreement usually follows the following tracks:

1. You change the look and feel of your app to suit your new sponsor’s brand.
2. The name of your app is also changed and content is created to match your sponsor’s brand.
3. Your app is presented to the world in a manner as if it looks like it has been created and owned by the company (who is your new sponsor). This is a common practice in the business world and is more commonly known as white labelling.
4. You earn a lot of money in exchange of your app from your sponsor. However there are various ways of earning money. Revenues (earned by the app) can be split between you and your sponsor. Your sponsor can also choose to pay you monthly fees for app usage and maintenance.

Sponsorship can benefit app makers to a large extent as a reputable brand has wide set of followers. Large online presence popular social media accounts, blogs, YouTube channels and various other promotional platforms will bring in huge promotion and lots of downloads.

Affiliate Marketing

Huge earnings can be made from affiliate marketing. This is a type of promotion and selling of services and products in exchange of a cut/percentage of the total earned revenues. This is more like a third party contractor’s job. Amazon is the greatest example of an affiliate marketer who lists and sells products of numerous brands and labels. Amazon charges a percentage of the revenue generated from the overall sales. As a mobile app developer here are the ways in which you can earn money from affiliate marketing:

1. App Promotion – As a publisher you can decide on the apps you want to promote. Each installation will have payouts. A lot of manual tasks are included in this arrangement. You need to choose ad networks who promote advertisements inside apps. A publisher gets paid each time users click on the ads or installs certain advertised apps. Your task as a publisher is to choose which ads to promote in your app. You can earn impressive amounts from the payouts per install. Soon after choosing an affiliate network, you need to choose a suitable mobile app affiliate offer. You need to assess the payment options like installations, pay per clicks, etc and the rates of payment per action. Ad creatives and pop-ups need to be made before taking the user to your affiliate link.
2. Banners and Pop-ups – The process is similar to the above one. The only difference is to find products that interest your users and promote them through your ad banners and pop-up adverts.
3. Promotion through in-app store – Ecommerce apps benefit from this process. Apps make a lot of money from this kind of promotion. Products are showcased across numerous stores. Virtual shopping gets an added value. App publishers get value in return of promotion. There goes a lot of research on the trends before pursuing this promotional exchange.

Subscriptions

This is a standard revenue model for mobile apps that includes free app download and subscription offers (depending on the developer) that allows users to unlock app content after paying a regular fee. Google and Apple handle all kinds of subscriptions and transfer payments from users to your kitty.

Selling Merchandises

Selling of merchandises is a veritable form of app monetization. Biggest example is Rovio’s Angry Birds who promoted and pulled huge revenues with their toys, clothing and several other items. The idea behind this revenue model is to create app perspectives in line with branding and product. Creativity is required to bring out physical items in line with the mobile app (or game). These goods can be sold from the app or through email, etc.

A strong sense of branding and promotion is required to engage in mobile app merchandise selling. With time the process has simplified. Amazon has sold it customized t-shirts from within their apps.

Read Also: Strategies for Mobile App Revenue Boost

 Remain Subtle and Take Promotional Actions

Never forget the purpose of your app.  Mobile audiences are smarter and more sophisticated. Mobile users are not known to take solely monetary minded app makers lightly. Advertisements and in-app purchase aimed solely to generate revenues are never tolerated by the mobile audience. Subtlety and persistent actions are the keys to your success in the mobile marketplace. Ads need to be intelligently created and presented to receive popularity and earning capacities. Easy to use and intuitive user experience is an all-important factor in mobile app marketing.

Choose your monetization strategies according to your brand and business goals. Keep track of your daily data and pursue new things to keep alongside current trends and innovations.

The post How to Make Money from Free Apps? appeared first on Radikal Labs: Latest News on Web, Mobile App & Game Development Services.

AdMob

This is an app created by Google to allow app users and developers relate monetization with. This app boasts of a few smart features like Software Development Kit or SDK that helps users connect across Android, iOS and Windows phones. SDK is a good integration system with a wide variety of ad types like interactive ads, banner ads, exclusive custom search and interstitial ads that can be placed on tablets as well as mobile devices. The name and brand does not make AdMob special but the strong set up of Google coding behind SDK makes it recommended.

Adfonic

Advertising performance is important for Adfonic. There are a wide range of global agencies like BBS, Amazon Kindle, Samsung and ESPN who are working with Adfonic to get their huge campaigns get displayed on mobile apps.

Aditic

There are intelligent areas like idiot-proof platforms for mobile developers in this app. Such is the inclination towards mobile advertising and ad marketing that it has made itself friendly for not just Android, IOS and Blackberry but also for JAVA and Samsung Bada. Ad formats of many types are available along with interstitial ads.

Millennial Media

This is one of the finest mobile advertising networks allowing users to promote, publish and have a complete self-service program for oneself. One of the most unique features built in this network is its ability to display ads from other ad networks. Easy and smart client campaigns can be set up through this network which include targeting, pricing, date range and pacing. A well organised systematic dashboard allows users to access all transaction reports. This is recommended as one of the best monetization tool for an app. Millennial Media can also be considered as a combined advertisement territory that not only allows general promotion but cross-promotion as well which means promotion of your app within the app can be done with this network.

InMobi

Originating in India this is one app that has made a flutter in the world map of app monetization. If a user requires serious monetization inMobi is one app that should be a considerable choice. Going by the valid reports, 93.4 billion impressions across 165 countries with a massive 578 million consumer base has been reached by inmobi. With its strong capabilities developers and consumers desiring successful serious monetization must have an advertising foothold with inMobi.

With each passing day there are introduction of new-age apps. However advertising monetization in its true sense is still a long shot for app developers. Customer behavior, ad format and actual business monetization through advertising would expand in great ways as will the scope and diversity of revenue generation through monetization.

The post Strategies for Mobile App Revenue Boost appeared first on Radikal Labs: Latest News on Web, Mobile App & Game Development Services.

Paid App and in-app Purchases

Five years back the only way an app generated its revenues was by being a paid app. The trend changed with the introduction of inapp purchase system. Surveys in 2015 suggest 59.5% as paid apps and 30.9% in-app purchases and the remaining 9.6% for advertising.

Though the numbers are not highly different (when a comparison of numbers from gone by years is done) but this is a changing trend which needs to be taken seriously. Developers remain worried of implementing in-app purchases into apps. Some of the well-known in-app purchase options are Clash of Clans for functionality, NY Times for usage, SoundHound for User Experience, WhatsApp for Time, etc.

Companies like Skype and Evernote do not focus on in-app purchases. Evernote provides its users with premium versions. Skype on the other hand gives Skype credits inside the app.

What developers need to look into is the type of their app and the functionality. That way a route map for suitable in-app purchase options can be developed. In-app purchases are not considered huge revenue earners. But developers must keep track of app monetization trends as technologies keep changing. Numbers for paid apps are decreasing but still paid app market is still running high over in-app purchases.

Paid Downloads

With numerous apps flooding the market there are several players offering free services for apps. It is difficult for new comers tog in traction via the paid app route. Businesses trying to get a grip on the market are advised to take inapp purchase/ Freemium route. This allows users to try a part of the app or the whole app for a limited period. Based on their experiences they can decide to invest in the app.

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In-app Advertising

Large number of developers prefers this revenue model as it is a two-way process. There is promotion clubbed with sales. Right marketing strategies need to be set, in order to attain desired revenue figures. There is no assurance to the profit numbers as revenue per user is not assured. Going by the current trend banner ads are not favored by major mobile advertising companies. Native ads are considered hassle free. Focus on users has made it essential to have native ads as user experience suffers minimum hindrance.

Top developers have switched to various forms of in-app advertising. Gartner carried out a survey in 2015 which indicated a substantial decline in the percentage of paid apps. Geographical regions will evolve greatly with increased mobile channel and 360-degree advertising campaigns ushering growth and emerging economies. Given below is a table including worldwide mobile advertising revenue including a veritable future projection:

Mobile Advertising Revenue by Region, Worldwide, 2012-2016 (Millions of Dollars)

With the rise in internet users there has been a rise in opportunities for app developers. App monetization will increase in its reach and scope as long as there is a rise in mobile device along with internet users.

Source: Gartner (November 2012)

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